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More Reasons to Visit, Spend, and Return. Simon+ is our all-new loyalty program that rewards Simon shoppers for spending both in-store and online. We’re creating a seamless experience across digital and physical, with cash-back, points, and perks that keep customers coming back.


Simon+ helps retailers acquire new customers, drive sales, generate incremental visits, and boost conversion while also encouraging discovery and cross-shopping between brands in our centers.


Choose How You Participate

You can activate one or all—whatever fits your business best.



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Simon+ Loyalty - 2025 Exclusive Offers

Exclusive Offers

Valid through: Jan 31, 2026


All Simon+ members (including international) get access to exclusive discounts.


Are you already part of the 2025 Digital Savings Guide or the VIP Shopper Club? Your offer rolls over automatically. Otherwise, submit your offer now—it replaces both programs! Separate submissions are needed for each brand and Outlet vs. Full-Price stores.

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Simon+ Loyalty - 2025 Targeted Rewards

Members-Only Targeted Rewards

Valid through: Jan 31, 2026


Simon+ members can unlock rewards starting at 500 points. ($500 spent within the Simon ecosystem.) Reach qualified shoppers by offering a complimentary item (e.g., a free kids' meal, coffee, or dessert) or a special offer in $10 increments (e.g., $10 off $50, $20 off $100, etc.). The total offer must be equivalent to or better than a 20% off discount and valid for one year. The customer shows a reward during checkout. POS redemption is at your discretion.

Ready to Submit?

Be a part of something big on launch day—submit your offers and rewards today. 


Need more Details?

Learn more about how Simon+ works with the program overview here.


Participation in the Simon+ Rewards Program is subject to the Simon+ Rewards Program Participation Terms and by agreeing to participate, you agree to such terms on behalf of your company.