More Reasons to Visit, Spend, and Return
Simon+ is the loyalty and rewards program that keeps millions of shoppers coming back to Simon’s 200+ Malls®, Mills®, and Premium Outlets®.
Built for today’s modern consumer, Simon+ bridges the gap between physical and digital retail, combining cash back, points, and curated perks that make shopping more rewarding than ever.
For retailers, Simon+ is a powerful marketing engine that drives customer acquisition, sales growth, incremental visits, and conversion—while promoting discovery and cross-shopping across brands and categories.
Why Participate
In 2026, Simon+ will take center stage in Simon’s national, regional, and local marketing campaigns—featured in on-mall activations, seasonal events, and digital promotions that reach millions of engaged shoppers.
Participating retailers will appear in seasonal storytelling, center-level programming, and member communications, gaining exposure during key shopping moments like President’s Day, and Mother’s Day, Back-to-School, and Holiday.
Choose How You Participate
You can provide an exclusive offer, a member reward or both! But separate submissions are needed for each brand and for Outlet vs. Full-Price stores.
Ready to Submit?
Submit your offers and rewards now to ensure your brand is featured in next year’s marketing and member communications.
